The number of trademark applications is rising each year as a result of the ease of reaching consumers through the Internet and the globalisation of markets. While some (eg, China) are registering more marks than others, this increase is a worldwide trend. According to the World Intellectual Property Organisation, there was a 2.7% rise in filings in Europe and a 6.7% increase in the United States in 2014, and filings overall have seen a growth rate of between 6% and 8% for the past two years.
