Case Studies

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Case Studies 2017-01-11T17:46:35+00:00

Getting the Most Out of Watch on SERION™

Phonetic and Orthographic Computer Analysis (POCA) is a technology used by the U.S. Food and Drug Administration (FDA) to evaluate proposed drug names for their potential of confusion with existing names. Watch on SERION [...]

Advancing Trademark Watching To A New Level

More and more leading trademark professionals have realized that the old way of watching just won’t do any longer. That’s why many perform all watching tasks using their computer and increase productivity at the [...]

Screening the World

In today’s crowded trademark environment, IP professionals have to think globally and act rapidly. Screening potential new marks early to assess their viability in key international markets is one important way to reduce risk. [...]