Strategies for Clearing and Protecting Seasonal and Service Line Brands

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Strategies for Clearing and Protecting Seasonal and Service Line Brands

Just because they aren’t primary brands doesn’t mean secondary brands aren’t worth securing and defending. Whether they are seasonal brands with a limited lifespan or brands for product or service lines, secondary brands represent real value to their owners—and real potential risk of infringement if they aren’t cleared properly.

In this white paper, Grace Han Stanton, Partner at Perkins Coie, discusses strategies for clearing and protecting secondary brands.

2017-09-06T12:55:13+00:00 September 6th, 2017|Categories: Case Studies|0 Comments

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