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Is the Cost of a Free “Knock Out” Search Worth It?

With mounting pressures on brand and trademark professionals to stretch their budgets, there is increasing temptation to seek quick and cheaper methods to screen, search, and clear marks for primary and secondary brands, and seasonal products. In an independent research survey* on the challenges [...]

2018-06-28T14:02:33+00:00 June 28th, 2018|Categories: Blog|Tags: , , |0 Comments

Innovation in motion: Transforming how dynamic trademarks are reported

“What you see is what you get.” That’s how the European Union Intellectual Property Office (EUIPO) describes a recent change in the filing requirements for trademark designs featuring motion, multimedia elements, holograms or 3D elements. “What you see is what you get” also describes [...]

No Such Thing as a Free Launch

No Such Thing as a Free Launch Whatever did we do without Google? These days we love “googling;” it’s how we research our lives. But sometimes we love it so much that we don’t recognize its shortcomings. For example, late last year a tech [...]

The Great Fintech Name Grab

A decade or so ago, most banks and financial services companies had solid, reliable names such as National Westminster, HSBC and Bank of America. These titles were dry and uninspired, perhaps. But, there was no reason for these banks to even attempt to be [...]

2017-11-08T12:01:01+00:00 November 8th, 2017|Categories: Blog|0 Comments

Brand Infringement – Learn How to Protect Your Trademark Portfolio

Policing trademarks has never been more difficult. Globalization and the proliferation of online commercial channels means it’s harder than ever to find and register a unique mark. In addition, with the ubiquity of social media and advancements in marketing technology, it's also much easier [...]

2017-10-18T17:19:00+00:00 October 18th, 2017|Categories: Blog|Tags: , |0 Comments

Brexit is Inescapable — Even in the Trademarking World

When 52% of the United Kingdom’s population voted to leave the European Union on June 23rd 2016, very few could have predicted all of the implications it would have on industries outside of politics, from retail and banking to beyond. But surely almost no one [...]