Insights

/Insights

The Great Fintech Name Grab

A decade or so ago, most banks and financial services companies had solid, reliable names such as National Westminster, HSBC and Bank of America. These titles were dry and uninspired, perhaps. But, there was no reason for these banks to even attempt to be [...]

2017-11-08T12:01:01+00:00 November 8th, 2017|Categories: Insights|0 Comments

Brand Infringement – Learn How to Protect Your Trademark Portfolio

Policing trademarks has never been more difficult. Globalization and the proliferation of online commercial channels means it’s harder than ever to find and register a unique mark. In addition, with the ubiquity of social media and advancements in marketing technology, it's also much easier [...]

2017-10-18T17:19:00+00:00 October 18th, 2017|Categories: Insights|Tags: , |0 Comments

Brexit is Inescapable — Even in the Trademarking World

When 52% of the United Kingdom’s population voted to leave the European Union on June 23rd 2016, very few could have predicted all of the implications it would have on industries outside of politics, from retail and banking to beyond. But surely almost no one [...]

The Problematic Process of Trademarking Trends

Trademarks are words, services, symbols or designs created to identify goods or services from one party to another.  They also seek to maintain the reputational value of a brand while helping to defend itself from counterfeiters or fraudsters. But thanks to the current ‘meme’ culture [...]

Hachette UK Acts Up Over ‘Five Go’ Theatre Comedy Show

If you’ve stepped foot into a bookshop within the last year or so, chances are you’ve seen the ‘grown-up’ parodies of Enid Blyton’s well-known Famous Five series adorning the shelves. Ever since Hachette UK acquired the rights to the books through Enid Blyton Entertainment, [...]

Just How Easy is it to Trademark a Hand Gesture?

If you’ve ever been to see a heavy metal concert, the chances are likely that at least once you have seen someone with their hand held aloft, their index and pinky fingers pointed upwards and their thumb perpendicular. It’s a common gesture that many people [...]

#Hashtag Trademark Applications Rise 64% in Just One Year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns [...]