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The Essential Relationship Between Trademark Law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a more important role in brand reputation, in addition to trademark [...]

The Importance of Trademarks – And Why They Can Come at a Cost

In 2015, online bathroom specialist Victoriaplum.com reported healthy operating profits of £3.2m, but in 2016 it found itself with a worrying operating loss of £9.1m. Part of this, the company said, was down to the increased administration costs of transforming the business from former [...]

January 10th, 2017|Categories: Insights|Tags: , , , , , |0 Comments

The Season For Infringement – Why Brands Need To Be Extra Vigilant Over The Holidays

In the countdown to Christmas, brands large and small are launching their biggest seasonal marketing campaigns of the year. From Halloween and Thanksgiving, to Black Friday and Cyber Monday, consumers are bombarded with advertising and marketing messages. For some it’s the creation of a catalogue [...]

The Craft of Choosing a Trademark

The explosion of the craft beer market has drawn a lot of attention to the importance of choosing the right name. In the US there are more than 4,200 craft breweries and the number keeps growing. Across the pond in the UK the trend is [...]

What Happens When Your Brand Name is the Same as A Country?

There have been a number of cases in the media of brands frantically back-pedalling prior to the launch of a new product and having to change its name. Either that, or facing potential legal action from a brand with a shared or similar name that [...]

October 20th, 2016|Categories: Insights|Tags: , , |0 Comments

Trademarking Colors – It’s Not Always Black and White

We have certainly seen the colour of many corporations’ money when it comes to protecting a particular shade that is precious to their brand. We had the hard fought battle of Cadbury, who first began legal proceedings back in 2004, when it applied to the [...]

July 27th, 2016|Categories: Insights|Tags: , , , , |0 Comments

Clearing Trademarks for the Big Screen

The Hollywood Reporter recently broke a story saying that a former video game executive from Germany may have all the merchandise trademarks for the forthcoming Sony film “The Emoji Movie”. The article claimed that Sony could face a legal spat, as Marco Husges, founder of [...]

Trademark Lawsuit Filings the Height of Fashion

The latest report by legal analytics firm, Lex Machina, has revealed that fashion brands rank high on a list of companies who are consistently monitoring unauthorised uses of their names and logos. The fashion press say that Lex Machina’s annual trademark litigation year in review [...]

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