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Image Recognition: Tackling the Challenge of Searching Design Trademarks

Overview Searching design trademarks is crucial for mitigating the risk of infringement. But traditional design coding systems used for searching image marks are complex, subjective and error-prone. Ground-breaking image recognition technology is transforming the process of searching design marks. Details In this white paper, [...]

2017-06-09T15:46:29+00:00 June 9th, 2017|Categories: Special Reports|0 Comments

Artificial Intelligence, Human Expertise

How Technology and Trademark Experts Work Together to Meet Today’s IP Challenges Overview Artificial Intelligence (AI) and machine learning are transforming a range of industries, including trademark law. However, meeting the complex challenges facing IP professionals requires both advanced technology and the knowledge of [...]

2017-05-10T18:58:44+00:00 May 10th, 2017|Categories: Special Reports|0 Comments

U.S. Trademark Filing Strategies for Foreign Applicants: How to Avoid Common Mistakes

For brand owners outside the United States, the process of securing trademark rights in the U.S. presents some important differences. Understanding these differences is the key to avoiding costly mistakes by foreign applicants. In this informative article, international intellectual property attorney William E. O’Brien explains [...]

When Free Isn’t Really Free: Five Reasons To Avoid Free Online Trademark Screening Tools

Budget and time pressures are causing some trademark professionals to seek out free alternatives when performing initial “knock-out” screening searches. But when you consider the true cost and risk, these so-called “free” tools aren’t really free at all.

2016-12-05T16:24:19+00:00 August 17th, 2016|Categories: Special Reports|Tags: , , |0 Comments

Six Strategies For Policing Brands In The Information Age

In today’s global, digital marketplace, the risk of trademark infringement that damages brand equity has never been greater. It is essential to have a comprehensive, global strategy for detecting infringement rapidly and acting early to defend trademarks across all channels. In this white paper, [...]

#CanWeTrademarkIt?

In the span of just a few short years, the term “hashtag” (or more commonly #) has gone from near obscurity to almost universal omnipresence. Thanks to social media, the hashtag has been pushed to the forefront of our lexicon. Once used only by [...]

2016-12-05T16:31:09+00:00 February 29th, 2016|Categories: Special Reports|0 Comments

Trademark Clearance Trends And Best Practices

In this white paper, Mark Foreman, trademark attorney and executive at international IP law firm Rouse in London, examines new challenges facing brand owners, from globalization and explosive trademark growth in China to recent European trademark reforms. He also discusses 10 Best Practices for [...]