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Merely Descriptive vs Suggestive — The Unwritten Rule of Trademark Law

On the whole, trademark law is incredibly comprehensive, but there’s one important rule that’s still unwritten — how to distinguish between ‘merely descriptive’ and ‘suggestive’ trademarks.The difference between these two types of trademark can be [...]

The Slants – Offensive or Empowering?

In 1946, the US Patent and Trademark Office (USPTO) drafted something called the ‘disparagement clause’, which sought to prevent the filing of any trademark which could be deemed as “immoral, deceptive or scandalous”. In [...]

March 1st, 2017|Categories: Insights|Tags: , , , , , , , |

Michael Jordan Slam Dunks China Trademark Case, Despite Changing Laws

Just this month, the news came through that China’s Supreme People’s Court (SPC) had ruled the names of public figures would not be allowed on trademarks. According to the court, “public figures in fields [...]

Keeping Up With the Kylies – A 21st Century Trademark Feud

Who’s the first person you think of when you hear the name ‘Kylie’? Is it Kylie Minogue, the Australian popstar with an illustrious 36-year career full of hit singles, or Kylie Jenner, the 19-year-old [...]

February 7th, 2017|Categories: Insights|Tags: , , , , , , |

Trademarking Provides Surprise Boost to Global Economies

We’re all well aware of just how important it is for businesses to protect their trademarks and intellectual property. What’s much more surprising, however, is just how much of a positive impact the industry [...]

The Essential Relationship Between Trademark Law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a [...]

The Importance of Trademarks – And Why They Can Come at a Cost

In 2015, online bathroom specialist Victoriaplum.com reported healthy operating profits of £3.2m, but in 2016 it found itself with a worrying operating loss of £9.1m. Part of this, the company said, was down to [...]

January 10th, 2017|Categories: Insights|Tags: , , , , , |