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#Hashtag Trademark Applications Rise 64% in Just One Year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns [...]

Update to Nice Classifications

The 11th Edition of Nice Classifications was published in January 2017. It introduces changes to a number of goods and services, as well as classes. Please keep this in mind when selecting the classes you search and watch to ensure you are effectively creating [...]

Hasbro Smells Opportunity as it Tries to Trademark Play-Doh Scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its [...]

Merely Descriptive vs Suggestive — The Unwritten Rule of Trademark Law

On the whole, trademark law is incredibly comprehensive, but there’s one important rule that’s still unwritten — how to distinguish between ‘merely descriptive’ and ‘suggestive’ trademarks.The difference between these two types of trademark can be contentious. A merely descriptive mark is something that gives the [...]

Uber Causes Potential Roadblock at Seoul National University

There’s no denying Uber’s role in redefining how we use public transportation. The American vehicle sharing company has made it easier, cheaper and quicker to get from A to B, with no need for prior bookings or cash payments. Having reached global household name [...]

3月 13th, 2017|Categories: インサイト|Tags: , , , |0 Comments

Could ‘Fake News’ Become A Real Trademark?

We should all be familiar with the term ‘fake news’ by now. It first came to light towards the end of the 2016 United States election, when it emerged that fake news stories had been published and shared on social media networks in order [...]

The Slants – Offensive or Empowering?

In 1946, the US Patent and Trademark Office (USPTO) drafted something called the ‘disparagement clause’, which sought to prevent the filing of any trademark which could be deemed as “immoral, deceptive or scandalous”. In the past, this has usually been reserved for extreme cases [...]

Michael Jordan Slam Dunks China Trademark Case, Despite Changing Laws

Just this month, the news came through that China’s Supreme People’s Court (SPC) had ruled the names of public figures would not be allowed on trademarks. According to the court, “public figures in fields such as politics, economics, culture, religion and ethnic affairs” would [...]

Keeping Up With the Kylies – A 21st Century Trademark Feud

Who’s the first person you think of when you hear the name ‘Kylie’? Is it Kylie Minogue, the Australian popstar with an illustrious 36-year career full of hit singles, or Kylie Jenner, the 19-year-old American teenager who’s famous for being part of the Kardashian [...]