Casestudys

/Casestudys

Screening the World

In today’s crowded trademark environment, IP professionals have to think globally and act rapidly. Screening potential new marks early to assess their viability in key international markets is one important way to reduce risk. [...]

Victory By Design

World Wrestling Entertainment, Inc. (WWE) is not only a major sports entertainment company but an American cultural phenomenon, as well. Best known for flamboyant wrestlers like Stone Cold Steve Austin and The Rock, WWE [...]