Just because they aren’t primary brands doesn’t mean secondary brands aren’t worth securing and defending. Whether they are seasonal brands with a limited lifespan or brands for product or service lines, secondary brands represent [...]
If you’ve stepped foot into a bookshop within the last year or so, chances are you’ve seen the ‘grown-up’ parodies of Enid Blyton’s well-known Famous Five series adorning the shelves. Ever since Hachette UK [...]
Over the last ten or twenty years, we have seen a significant and sustained crackdown on the way that tobacco companies are able to package and market their products. Since Canada became the first [...]
BOSTON, MA: May 30, 2017 – Unsurprisingly Brexit was high on the agenda at a recent industry symposium, with 43% of trademark and brand professionals from global brands stating preparations to depart the EU [...]
BOSTON, MA: May 16, 2017 – CompuMark, the industry leader for trademark research and protection, has announced the availability of TM go365 Image Search, its new self-service image search tool that makes it easier [...]
It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve [...]
There are over 55.3 million active trademarks, according to SAEGIS® on SERION®. Meanwhile, there were nearly 6 million trademark applications in 2015 alone.