Image Recognition: Tackling the Challenge of Searching Design Trademarks
Overview Searching design trademarks is crucial for mitigating the risk of infringement. But traditional design coding systems used for searching image marks are complex, subjective and error-prone. Ground-breaking image recognition technology is transforming the [...]
Artificial Intelligence, Human Expertise
How Technology and Trademark Experts Work Together to Meet Today’s IP Challenges Overview Artificial Intelligence (AI) and machine learning are transforming a range of industries, including trademark law. However, meeting the complex challenges facing [...]
Strategies for Brand Protection and Clearance in the Mobile Age
Brands are going mobile in a big way. And no wonder. Consumers now spend more time with mobile apps than with desktop web access. Global mobile users will grow from 65% (4.8B) in 2015 [...]
U.S. Trademark Filing Strategies for Foreign Applicants: How to Avoid Common Mistakes
For brand owners outside the United States, the process of securing trademark rights in the U.S. presents some important differences. Understanding these differences is the key to avoiding costly mistakes by foreign applicants. In this [...]
When Free Isn’t Really Free: Five Reasons To Avoid Free Online Trademark Screening Tools
Budget and time pressures are causing some trademark professionals to seek out free alternatives when performing initial “knock-out” screening searches. But when you consider the true cost and risk, these so-called “free” tools aren’t [...]
Six Strategies For Policing Brands In The Information Age
In today’s global, digital marketplace, the risk of trademark infringement that damages brand equity has never been greater. It is essential to have a comprehensive, global strategy for detecting infringement rapidly and acting early [...]
Trademark Due Diligence for Mergers and Acquisitions
During mergers or acquisitions, organizations need to take stock of their valuable brand assets. Reviewing and validating trademark rights is an essential step for due diligence, helping avoid costly surprises. This brief explains what [...]
#CanWeTrademarkIt?
In the span of just a few short years, the term “hashtag” (or more commonly #) has gone from near obscurity to almost universal omnipresence. Thanks to social media, the hashtag has been pushed [...]
Trademark Clearance Trends And Best Practices
In this white paper, Mark Foreman, trademark attorney and executive at international IP law firm Rouse in London, examines new challenges facing brand owners, from globalization and explosive trademark growth in China to recent [...]
Safeguarding Your Brands on Social Media
Social media has changed the way consumers and brands interact. Trademark owners need to be aware of the impact of social media on their valuable trademarks—including the potential risks and strategies for mitigating those [...]
