Searching design trademarks is crucial for mitigating the risk of infringement. But traditional design coding systems used for searching image marks are complex, subjective and error-prone. Ground-breaking image recognition technology is transforming the process of searching design marks.
In this white paper, a trademark practitioner and a trademark research expert explore the challenges associated with current image searching techniques. They also discuss how new image recognition technology, coupled with human expertise, is making the process of clearing design marks faster, easier and more accurate.