Infringement

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Brand Infringement – Learn How to Protect Your Trademark Portfolio

Policing trademarks has never been more difficult. Globalization and the proliferation of online commercial channels means it’s harder than ever to find and register a unique mark. In addition, with the ubiquity of social media and advancements in marketing technology, it's also much easier [...]

2017-10-18T17:19:00+00:00 October 18th, 2017|Categories: Insights|Tags: , |0 Comments

#Hashtag Trademark Applications Rise 64% in Just One Year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns [...]

The Importance of Trademarks – And Why They Can Come at a Cost

In 2015, online bathroom specialist Victoriaplum.com reported healthy operating profits of £3.2m, but in 2016 it found itself with a worrying operating loss of £9.1m. Part of this, the company said, was down to the increased administration costs of transforming the business from former [...]

2017-03-21T20:51:56+00:00 January 10th, 2017|Categories: Insights|Tags: , , , , , |0 Comments

The Season For Infringement – Why Brands Need To Be Extra Vigilant Over The Holidays

In the countdown to Christmas, brands large and small are launching their biggest seasonal marketing campaigns of the year. From Halloween and Thanksgiving, to Black Friday and Cyber Monday, consumers are bombarded with advertising and marketing messages. For some it’s the creation of a catalogue [...]