Trademark Clearance

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Merely Descriptive vs Suggestive — The Unwritten Rule of Trademark Law

On the whole, trademark law is incredibly comprehensive, but there’s one important rule that’s still unwritten — how to distinguish between ‘merely descriptive’ and ‘suggestive’ trademarks.The difference between these two types of trademark can be contentious. A merely descriptive mark is something that gives the [...]

The Craft of Choosing a Trademark

The explosion of the craft beer market has drawn a lot of attention to the importance of choosing the right name. In the US there are more than 4,200 craft breweries and the number keeps growing. Across the pond in the UK the trend is [...]