Trademark Protection

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Hasbro Smells Opportunity as it Tries to Trademark Play-Doh Scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its [...]

Michael Jordan Slam Dunks China Trademark Case, Despite Changing Laws

Just this month, the news came through that China’s Supreme People’s Court (SPC) had ruled the names of public figures would not be allowed on trademarks. According to the court, “public figures in fields such as politics, economics, culture, religion and ethnic affairs” would [...]

Trademarking Provides Surprise Boost to Global Economies

We’re all well aware of just how important it is for businesses to protect their trademarks and intellectual property. What’s much more surprising, however, is just how much of a positive impact the industry is having on economies on a much wider scale. According [...]

U.S. Trademark Filing Strategies for Foreign Applicants: How to Avoid Common Mistakes

For brand owners outside the United States, the process of securing trademark rights in the U.S. presents some important differences. Understanding these differences is the key to avoiding costly mistakes by foreign applicants. In this informative article, international intellectual property attorney William E. O’Brien explains [...]