If you’ve stepped foot into a bookshop within the last year or so, chances are you’ve seen the ‘grown-up’ parodies of Enid Blyton’s well-known Famous Five series adorning the shelves. Ever since Hachette UK acquired the rights to the books through Enid Blyton Entertainment, [...]
There are over 55.3 million active trademarks, according to SAEGIS® on SERION®. Meanwhile, there were nearly 6 million trademark applications in 2015 alone.
Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its [...]
Just this month, the news came through that China’s Supreme People’s Court (SPC) had ruled the names of public figures would not be allowed on trademarks. According to the court, “public figures in fields such as politics, economics, culture, religion and ethnic affairs” would [...]
We’re all well aware of just how important it is for businesses to protect their trademarks and intellectual property. What’s much more surprising, however, is just how much of a positive impact the industry is having on economies on a much wider scale. According [...]
For brand owners outside the United States, the process of securing trademark rights in the U.S. presents some important differences. Understanding these differences is the key to avoiding costly mistakes by foreign applicants. In this informative article, international intellectual property attorney William E. O’Brien explains [...]