Trademark Screening

Technology has revolutionized trademark research and it will never be the same

Trademark research has always been a pivot point in the creation and registration of any brand. The necessity, both legal and commercial, to ensure your new creation is different from anything already out there is absolutely vital for your brand’s uniqueness, growth and success in the long run. Moreover, this becomes especially true, when we’re […]

Is the cost of a free “knock out” search worth it?

With mounting pressures on brand and trademark professionals to stretch their budgets, there is increasing temptation to seek quick and cheaper methods to screen, search, and clear marks for primary and secondary brands, and seasonal products. In an independent research survey* on the challenges that trademark professionals face, 62% of respondents said, at one point […]

Innovation in motion: Transforming how dynamic trademarks are reported

“What you see is what you get.” That’s how the European Union Intellectual Property Office (EUIPO) describes a recent change in the filing requirements for trademark designs featuring motion, multimedia elements, holograms or 3D elements. “What you see is what you get” also describes a new way CompuMark delivers search and watch results for such […]

The importance of a dual-handed approach

The importance of trademark clearance and brand protection grows alongside expansion of trademark filings A recent Special Focus article in the World Trademark Review Yearbook 2017/18 underscored that the rise in trademark applications is making it more difficult for brand owners to register new marks that are “unique, meaningful and do not purportedly pose a […]

No such thing as a free launch

No Such Thing as a Free Launch Whatever did we do without Google? These days we love “googling;” it’s how we research our lives. But sometimes we love it so much that we don’t recognize its shortcomings. For example, late last year a tech website featured tips on naming start-ups. It advised budding entrepreneurs to […]

Brexit is inescapable — Even in the trademarking world

When 52% of the United Kingdom’s population voted to leave the European Union on June 23rd 2016, very few could have predicted all of the implications it would have on industries outside of politics, from retail and banking to beyond. But surely almost no one could have predicted that the ‘Brexit’ word itself would be […]

The problematic process of trademarking trends

Trademarks are words, services, symbols or designs created to identify goods or services from one party to another.  They also seek to maintain the reputational value of a brand while helping to defend itself from counterfeiters or fraudsters. But thanks to the current ‘meme’ culture that has proliferated across the Internet, we are seeing a […]

Hachette UK acts up over ‘Five Go’ theatre comedy show

If you’ve stepped foot into a bookshop within the last year or so, chances are you’ve seen the ‘grown-up’ parodies of Enid Blyton’s well-known Famous Five series adorning the shelves. Ever since Hachette UK acquired the rights to the books through Enid Blyton Entertainment, titles such as Five on Brexit Island and Five Give Up […]

#Hashtag trademark applications rise 64% in just one year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns to strengthen brand engagement and recognition. This is reflected in new […]