Trademark Searching

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Clearing Trademarks for the Big Screen

The Hollywood Reporter recently broke a story saying that a former video game executive from Germany may have all the merchandise trademarks for the forthcoming Sony film “The Emoji Movie”. The article claimed that Sony could face a legal spat, as Marco Husges, founder of [...]

Trademark Clearance Trends And Best Practices

In this white paper, Mark Foreman, trademark attorney and executive at international IP law firm Rouse in London, examines new challenges facing brand owners, from globalization and explosive trademark growth in China to recent European trademark reforms. He also discusses 10 Best Practices for [...]

Victory By Design

World Wrestling Entertainment, Inc. (WWE) is not only a major sports entertainment company but an American cultural phenomenon, as well. Best known for flamboyant wrestlers like Stone Cold Steve Austin and The Rock, WWE is a publicly traded multimedia powerhouse generating annual revenues of [...]

2017-01-05T20:35:44+00:00 July 27th, 2011|Categories: Case Studies|Tags: , |0 Comments

The Essential Relationship Between Trademark Law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a more important role in brand reputation, in addition to trademark [...]

Keeping Up With the Kylies – A 21st Century Trademark Feud

Who’s the first person you think of when you hear the name ‘Kylie’? Is it Kylie Minogue, the Australian popstar with an illustrious 36-year career full of hit singles, or Kylie Jenner, the 19-year-old American teenager who’s famous for being part of the Kardashian [...]

Could ‘Fake News’ Become A Real Trademark?

We should all be familiar with the term ‘fake news’ by now. It first came to light towards the end of the 2016 United States election, when it emerged that fake news stories had been published and shared on social media networks in order [...]

Merely Descriptive vs Suggestive — The Unwritten Rule of Trademark Law

On the whole, trademark law is incredibly comprehensive, but there’s one important rule that’s still unwritten — how to distinguish between ‘merely descriptive’ and ‘suggestive’ trademarks.The difference between these two types of trademark can be contentious. A merely descriptive mark is something that gives the [...]