Trademark Watching

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Mitigating Brand Risk

In today’s hyperlinked global marketplace, Montagu believes taking proactive steps to mitigate risk at every stage of the trademark lifecycle has never been more critical. Trademarks have always been valuable assets worth protecting. But in the past decade, the role of trademarks and the risks facing them have changed [...]

2017-01-05T20:36:45+00:00 March 4th, 2010|Categories: Case Studies|Tags: |0 Comments

The Importance of Trademarks – And Why They Can Come at a Cost

In 2015, online bathroom specialist Victoriaplum.com reported healthy operating profits of £3.2m, but in 2016 it found itself with a worrying operating loss of £9.1m. Part of this, the company said, was down to the increased administration costs of transforming the business from former [...]

2017-03-21T20:51:56+00:00 January 10th, 2017|Categories: Blog|Tags: , , , , , |0 Comments

The Essential Relationship Between Trademark Law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a more important role in brand reputation, in addition to trademark [...]

Trademarking Provides Surprise Boost to Global Economies

We’re all well aware of just how important it is for businesses to protect their trademarks and intellectual property. What’s much more surprising, however, is just how much of a positive impact the industry is having on economies on a much wider scale. According [...]

Michael Jordan Slam Dunks China Trademark Case, Despite Changing Laws

Just this month, the news came through that China’s Supreme People’s Court (SPC) had ruled the names of public figures would not be allowed on trademarks. According to the court, “public figures in fields such as politics, economics, culture, religion and ethnic affairs” would [...]

Hasbro Smells Opportunity as it Tries to Trademark Play-Doh Scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its [...]