Trademark

/Tag:Trademark

Hasbro Smells Opportunity as it Tries to Trademark Play-Doh Scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its [...]

Could ‘Fake News’ Become A Real Trademark?

We should all be familiar with the term ‘fake news’ by now. It first came to light towards the end of the 2016 United States election, when it emerged that fake news stories had been published and shared on social media networks in order [...]

The Essential Relationship Between Trademark Law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a more important role in brand reputation, in addition to trademark [...]

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