Trademark

/Tag:Trademark

The Essential Relationship Between Trademark Law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a more important role in brand reputation, in addition to trademark [...]

Could ‘Fake News’ Become A Real Trademark?

We should all be familiar with the term ‘fake news’ by now. It first came to light towards the end of the 2016 United States election, when it emerged that fake news stories had been published and shared on social media networks in order [...]

Hasbro Smells Opportunity as it Tries to Trademark Play-Doh Scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its [...]

#Hashtag Trademark Applications Rise 64% in Just One Year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns [...]

The Problematic Process of Trademarking Trends

Trademarks are words, services, symbols or designs created to identify goods or services from one party to another.  They also seek to maintain the reputational value of a brand while helping to defend itself from counterfeiters or fraudsters. But thanks to the current ‘meme’ culture [...]

No Such Thing as a Free Launch

No Such Thing as a Free Launch Whatever did we do without Google? These days we love “googling;” it’s how we research our lives. But sometimes we love it so much that we don’t recognize its shortcomings. For example, late last year a tech [...]

Innovation in motion: Transforming how dynamic trademarks are reported

“What you see is what you get.” That’s how the European Union Intellectual Property Office (EUIPO) describes a recent change in the filing requirements for trademark designs featuring motion, multimedia elements, holograms or 3D elements. “What you see is what you get” also describes [...]