Sonderberichte

2019 Trademark Ecosystem

The trademark has evolved. From its origins in the 13th century in France where it was used by bakers to identify their bread to modern day names, smells, motions and colors. Much of this transformation has occurred in the last few decades, driven and shaped by a growing global economy, emerging markets entering the intellectual […]

Chinese brands go global

Overview Following in the footsteps of mainland China’s domestic trademark register, which is the largest in the world, Chinese brands are now appearing on foreign trademark registers in increasingly large numbers. Details CompuMark™ has been tracking the drive from mainland China to build global brands, and this report shows that – in just four years […]

What’s new at CompuMark for pharmaceutical companies

Developing a PTO-approved mark is a challenge for any organization. But for pharmaceutical companies, the journey doesn’t end there. US Food and Drug Administration (FDA) requirements mean a second set of considerations. At CompuMark™, we are committed to providing you with best-in-class products and services designed to navigate these challenges.

2018 Trademark Ecosystem

In a recent independent survey of trademark professionals, 74% said they experienced trademark infringement in the past year—and 1/3 of them had to change their brand names due to infringement.

Strategies for Brand Protection and Clearance in the Mobile Age

Brands are going mobile in a big way. And no wonder. Consumers now spend more time with mobile apps than with desktop web access. Global mobile users will grow from 65% (4.8B) in 2015 to 70% (5.5B) of the world’s population by 2020.1 Given this new reality, brand owners cannot afford to overlook mobile apps […]

U.S. Trademark Filing Strategies for Foreign Applicants: How to Avoid Common Mistakes

For brand owners outside the United States, the process of securing trademark rights in the U.S. presents some important differences. Understanding these differences is the key to avoiding costly mistakes by foreign applicants. In this informative article, international intellectual property attorney William E. O’Brien explains three common mistakes made when filing trademarks with the U.S. […]

Six Strategies For Policing Brands In The Information Age

In today’s global, digital marketplace, the risk of trademark infringement that damages brand equity has never been greater. It is essential to have a comprehensive, global strategy for detecting infringement rapidly and acting early to defend trademarks across all channels. In this white paper, trademark protection expert Dyan Finguerra-DuCharme of Pryor Cashman LLP discusses the […]

Trademark Due Diligence for Mergers and Acquisitions

During mergers or acquisitions, organizations need to take stock of their valuable brand assets. Reviewing and validating trademark rights is an essential step for due diligence, helping avoid costly surprises. This brief explains what trademark validation is, why it is an important step in a merger or acquisition, and how it helps reduce risk for […]

Safeguarding Your Brands on Social Media

Social media has changed the way consumers and brands interact. Trademark owners need to be aware of the impact of social media on their valuable trademarks—including the potential risks and strategies for mitigating those risks. In this white paper, Pamela M. Deese, partner in the intellectual property group at Arent Fox LLP, discusses the potential […]