Managing fashion product designs and trademarks
In the rush to clear new trademarks, many organizations overlook the importance of protecting their existing brand assets. But with infringement on the rise globally, brand protection has never been more critical.
Blockchain, the cryptographic transaction technology behind Bitcoin and other virtual currencies, holds the potential to dramatically impact trademarks.
With 3D printing moving into the mainstream – giving everyone the ability to create anything at any time – what does this mean for the future of IP?
Take a fascinating look at recent trademark cases that are changing the way companies advance brand protection strategies.