Many food and drink producers take pride in the local heritage of their products. Whether it’s red wine produced in the Chianti region of Italy or single malt whisky produced in Islay, Scotland, the cultural identity of such products forms a large part of [...]
The importance of logos and graphic designs cannot be underestimated. More often than not, these are the first things that pop into our head when we think about our favorite brands: they are the assets that clearly define who they are and what sets [...]
Trademarks are words, services, symbols or designs created to identify goods or services from one party to another. They also seek to maintain the reputational value of a brand while helping to defend itself from counterfeiters or fraudsters. But thanks to the current ‘meme’ culture [...]
If you’ve stepped foot into a bookshop within the last year or so, chances are you’ve seen the ‘grown-up’ parodies of Enid Blyton’s well-known Famous Five series adorning the shelves. Ever since Hachette UK acquired the rights to the books through Enid Blyton Entertainment, [...]
If you’ve ever been to see a heavy metal concert, the chances are likely that at least once you have seen someone with their hand held aloft, their index and pinky fingers pointed upwards and their thumb perpendicular. It’s a common gesture that many people [...]
Over the last ten or twenty years, we have seen a significant and sustained crackdown on the way that tobacco companies are able to package and market their products. Since Canada became the first country to enforce graphic picture warnings on cigarette and tobacco [...]
It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns [...]
There are over 55.3 million active trademarks, according to SAEGIS® on SERION®. Meanwhile, there were nearly 6 million trademark applications in 2015 alone.