Trademark Watch Best Practices

If you sense that trademark infringement is on the rise, you’re not alone. In a recent independent survey, 74% of trademark professionals said they experienced infringement in the last year

• In a survey of corporate executives, 79% said infringement is rising and 34% said their organizations have had to change a brand name due to infringement
• Clearly, the need for trademark protection has never been greater. In this white paper, Tore DeBella, associate with Washington law firm Drinker Biddle, and Abby Remley, trademark paralegal at Procter & Gamble, discuss strategies for effective trademark watching.