2019 Trademark Ecosystem

The trademark has evolved. From its origins in the 13th century in France where it was used by bakers to identify their bread to modern day names, smells, motions and colors. Much of this transformation has occurred in the last few decades, driven and shaped by a growing global economy, emerging markets entering the intellectual property space, and the relative ease with which businesses of all sizes can dip their toes into the international market thanks to online global commerce.