Trademark Protection

Manuka honey trademark dispute escalates into sticky situation

Many food and drink producers take pride in the local heritage of their products. Whether it’s red wine produced in the Chianti region of Italy or single malt whisky produced in Islay, Scotland, the cultural identity of such products forms a large part of their overall appeal. One such item with distinctly antipodean roots is […]

Hachette UK acts up over ‘Five Go’ theatre comedy show

If you’ve stepped foot into a bookshop within the last year or so, chances are you’ve seen the ‘grown-up’ parodies of Enid Blyton’s well-known Famous Five series adorning the shelves. Ever since Hachette UK acquired the rights to the books through Enid Blyton Entertainment, titles such as Five on Brexit Island and Five Give Up […]

The Trademark Ecosystem – Through the lens of the C-Suite

There are over 55.3 million active trademarks, according to SAEGIS® on SERION®. Meanwhile, there were nearly 6 million trademark applications in 2015 alone. [/fusion_text][fusion_imageframe image_id=”20242″ style_type=”none” hover_type=”none” align=”center” lightbox=”no” alt=”The Trademark Ecosystem” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” animation_direction=”left” animation_speed=”0.3″]https://www.compumark.com/wp-content/uploads/2017/04/infographic-trademark-ecosystem-1.jpg[/fusion_imageframe][/fusion_builder_column][/fusion_builder_row][/fusion_builder_container]

Hasbro smells opportunity as it tries to trademark Play-Doh scent

Owned by Hasbro since 1991, Play-Doh is perhaps one of the most ubiquitous children’s toy products, and there have been more variations on the products than we could ever attempt to list. But for the first time, sensing an opportunity to further strengthen its branding, Hasbro has submitted an application to trademark the Play-Doh scent. […]

Michael Jordan slam dunks China trademark case, despite changing laws

Just this month, the news came through that China’s Supreme People’s Court (SPC) had ruled the names of public figures would not be allowed on trademarks. According to the court, “public figures in fields such as politics, economics, culture, religion and ethnic affairs” would not be allowed to be included in trademarks due to the […]

Trademarking provides surprise boost to global economies

We’re all well aware of just how important it is for businesses to protect their trademarks and intellectual property. What’s much more surprising, however, is just how much of a positive impact the industry is having on economies on a much wider scale. According to a study titled ‘Trademarks in Latin America’ recently published by […]

U.S. Trademark Filing Strategies for Foreign Applicants: How to avoid common mistakes

For brand owners outside the United States, the process of securing trademark rights in the U.S. presents some important differences. Understanding these differences is the key to avoiding costly mistakes by foreign applicants. In this informative article, international intellectual property attorney William E. O’Brien explains three common mistakes made when filing trademarks with the U.S. […]