Trademark Screening

/Tag:Trademark Screening

When Free Isn’t Really Free: Five Reasons To Avoid Free Online Trademark Screening Tools

Budget and time pressures are causing some trademark professionals to seek out free alternatives when performing initial “knock-out” screening searches. But when you consider the true cost and risk, these so-called “free” tools aren’t really free at all.

2016-12-05T16:24:19+00:00 August 17th, 2016|Categories: Special Reports|Tags: , , |0 Comments

Screening the World

In today’s crowded trademark environment, IP professionals have to think globally and act rapidly. Screening potential new marks early to assess their viability in key international markets is one important way to reduce risk. In this case study, paralegals Kristen Koines of Arent Fox [...]

The Craft of Choosing a Trademark

The explosion of the craft beer market has drawn a lot of attention to the importance of choosing the right name. In the US there are more than 4,200 craft breweries and the number keeps growing. Across the pond in the UK the trend is [...]

#Hashtag Trademark Applications Rise 64% in Just One Year

It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns [...]