Budget and time pressures are causing some trademark professionals to seek out free alternatives when performing initial “knock-out” screening searches. But when you consider the true cost and risk, these so-called “free” tools aren’t really free at all.
In today’s crowded trademark environment, IP professionals have to think globally and act rapidly. Screening potential new marks early to assess their viability in key international markets is one important way to reduce risk. In this case study, paralegals Kristen Koines of Arent Fox [...]
There have been a number of cases in the media of brands frantically back-pedalling prior to the launch of a new product and having to change its name. Either that, or facing potential legal action from a brand with a shared or similar name that [...]
Overview Get all the essentials you need to get up and running quickly on SAEGIS Custom Search. This basic course provides the practical tips and information you need to begin conducting your own screening searches with confidence. This is an ideal training session if you [...]
Overview A new course designed specifically to ensure that you are using SAEGIS Custom Search as effectively as possible. As well as providing the chance to get hands-on practice time and advice from our expert Product Specialists, you will also be updated on recent enhancements [...]
Overview This half-day training session teaches you everything you need to know to easily conduct your screening search via Custom Search. In order to attend an Essentials training session, no previous experience of SAEGIS is required. This is the ideal training if you are new [...]
Overview For those users who need more complex search possibilities, this half-day session explains the powerful search possibilities of Custom Search. During this training session, special emphasis will be given to practice time on Custom Search. It is recommended that you already have attended an [...]
It wasn’t too long ago that hashtags didn’t even exist, but since the birth of Twitter they’ve grown to become so much more than a tool to identify messages on a particular topic. They’ve become stand-alone marketing tools, used in adverts and advertising campaigns [...]