Trademark Searching

Technology has revolutionized trademark research and it will never be the same

Trademark research has always been a pivot point in the creation and registration of any brand. The necessity, both legal and commercial, to ensure your new creation is different from anything already out there is absolutely vital for your brand’s uniqueness, growth and success in the long run. Moreover, this becomes especially true, when we’re […]

Is the cost of a free “knock out” search worth it?

With mounting pressures on brand and trademark professionals to stretch their budgets, there is increasing temptation to seek quick and cheaper methods to screen, search, and clear marks for primary and secondary brands, and seasonal products. In an independent research survey* on the challenges that trademark professionals face, 62% of respondents said, at one point […]

The importance of a dual-handed approach

The importance of trademark clearance and brand protection grows alongside expansion of trademark filings A recent Special Focus article in the World Trademark Review Yearbook 2017/18 underscored that the rise in trademark applications is making it more difficult for brand owners to register new marks that are “unique, meaningful and do not purportedly pose a […]

The problematic process of trademarking trends

Trademarks are words, services, symbols or designs created to identify goods or services from one party to another.  They also seek to maintain the reputational value of a brand while helping to defend itself from counterfeiters or fraudsters. But thanks to the current ‘meme’ culture that has proliferated across the Internet, we are seeing a […]

Update to Nice Classifications

The 11th Edition of Nice Classifications was published in January 2017. It introduces changes to a number of goods and services, as well as classes. Please keep this in mind when selecting the classes you search and watch to ensure you are effectively creating and protecting your trademarks. For your convenience, we have published the […]

Merely descriptive vs suggestive — The unwritten rule of trademark law

On the whole, trademark law is incredibly comprehensive, but there’s one important rule that’s still unwritten — how to distinguish between ‘merely descriptive’ and ‘suggestive’ trademarks. The difference between these two types of trademark can be contentious. A merely descriptive mark is something that gives the customer an immediate idea of what the name entails […]

Could ‘fake news’ become a real trademark?

[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” enable_mobile=”no” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” overlay_opacity=”0.5″ border_style=”solid” padding_top=”20px” padding_bottom=”20px”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ spacing=”” center_content=”no” hover_type=”none” link=”” min_height=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” background_color=”” background_image=”” background_position=”left top” background_repeat=”no-repeat” border_size=”0″ border_color=”” border_style=”solid” border_position=”all” padding=”” dimension_margin=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” last=”no”][fusion_text] We should all be familiar with the term ‘fake news’ by […]

Keeping Up With the Kylies – A 21st century trademark feud

Who’s the first person you think of when you hear the name ‘Kylie’? Is it Kylie Minogue, the Australian popstar with an illustrious 36-year career full of hit singles, or Kylie Jenner, the 19-year-old American teenager who’s famous for being part of the Kardashian family? You could argue that the answer is highly dependent on […]

The essential relationship between trademark law and PR

All businesses want to maintain the reputation of their brands. That’s just basic common sense. However, if the major trademark news stories of 2016 have taught us anything, it’s that PR can play a more important role in brand reputation, in addition to trademark registration and protection. One story from the beginning of the year […]